Flying High.
By Adam Jacobson
Latin America represents one of the hottest growth opportunities for airlines, as competition makes mergers and alliances the new name of the game.
Travelers flying around Latin America today are enjoying options that were unimaginable just a few years ago. Given the bevy of new routes, direct access to more cities and the entry of scrappy, low-cost carriers, business and leisure customers are flying high.
So is the industry. The expanding ranks of global airline alliances are credited with helping to boost business for a broad swath of carriers …

The Latino fan passion for World Cup soccer can also be found in a variety of professional sports. While World Cup soccer is the most widely followed tournament, Mexican-Americans are avid fans of Fútbol Liga Mexicana, international soccer leagues and Major League Soccer. Add in Major League Baseball, the NFL and the NBA – along with boxing, UFC action and wrestling – and opportunity abounds for marketers and advertisers.

Since there are already too many 40+ page reports out there instructing marketers as to where the opportunities lie in engaging with Hispanic consumers, dk Web Consulting made it easy — our report is the year’s best.

“This is probably one of the premier events for an advertiser to get on board with,” said Miami Hispanic media consultant Adam Jacobson.

This downloadable Special Report, presented in a White Paper format, investigates the importance of social media & social marketing, and review the implications for companies actively targeting Latinos, advertising agencies active in the Hispanic market, U.S. Hispanic media and the PR Industry as a whole.